Welcome to So Elle London

Where everyday elegance meets affordable modern luxury.

At So Elle London, we create and sell timeless pieces designed to make every woman feel soft, confident, and effortlessly put together. Born from a love of refined minimalism and bold feminine style, our brand blends clean London and Parisian chic with elevated, statement-making beauty.

What started as a simple idea "luxury that feels personal, powerful, and attainable" has grown into a brand committed to selling and crafting beautifully curated jewelry and future wardrobe staples that elevate your everyday life.

Our Purpose

To empower women to express elegance, confidence, and identity through timeless fashion and jewelry.

Our Mission

To offer affordable luxury pieces that feel personal, empowering, and forever wearable, for every version of her.

Our Vision

To grow into a global fashion house, celebrated for minimalist luxury, thoughtful design, and feminine expression.

Our Core Values

Elegance • Authenticity • Quality • Femininity • Confidence

Our Story

“So Elle” was inspired from the French word Elle meaning She.
For us, “So Elle” means So Her. A celebration of the woman she is becoming.

Founded by Lynette Douglas, So Elle London began as a passion project built from love, research, intentional savings, and a dream of offering beautiful pieces that last, without the luxury price tag. It was created for women who crave elegance in every moment and want fashion that feels personal, expressive, and timeless.

So Elle London was created for the woman who loves quality, embraces elegance, and chooses pieces that make her look and feel her best. Inspired by modern femininity and the charm of becoming her best self, we design collections that celebrate confidence in every form.

Every piece begins with intention, thoughtful design, attention to detail, and a desire to bring luxury to your everyday moments. Whether you're dressing for work, a night out, or a special occasion, So Elle London becomes the finishing touch that makes it memorable.

Our Quality Promise

We believe elegance should be effortless.
That’s why our jewelry is made using premium stainless steel that is:

✔ Waterproof ready for showers, holidays, gym days
✔ Tarnish-Free long-lasting shine that stays gold
✔ Hypoallergenic gentle for everyday, sensitive-skin wear

Luxurious pieces made to last and made to live with you.

What Makes Us Unique

We merge bold femininity with minimalist luxury.
While other brands choose one or the other, we seamlessly offer both, without compromising quality or affordability.

Our emotional branding sets us apart:
Every collection, every box, every detail is designed to make her feel seen, celebrated, and inspired.

So Elle isn’t just what she wears,
It’s who she is becoming.

The So Elle Woman

She is elegant.
She is feminine.
She is confident.
She is timeless.
She is becoming the best version of herself every day.

She is everything.

Thank You for Being Here

You’re not just wearing So Elle London
You’re becoming the woman you’ve always envisioned.